• Tags: CREATIVE
  • Date: 22 January 2015

The Back Story

This job was a quick turnaround to get a foot in the door of one of the worlds largest mobile communications vendors. The brief was to create a brand for a Vodafone internal employee portal, to encourage staff to keep up to date with developments and offer ideas on day to day challenges. I believe expectation was set pretty low due to the BTL nature of the brief. The solution was met with a great response, creating more excitement than previously shown about the project by the client. The attractive and robust qualities of the brand led to not only capturing the work but also generating more budget than was previously discussed.


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