The challenge

This brief was to provide a package of assets for VMware partners to sell the VMware Cloud Provider Program to distributors. The assets needed to be co-branded and clever enough to cut through this rapidly competitive industry.

With the VMware brand being particularly strict and safe, the risk was producing a solution that looks like everything else. ‘Give your cloud some bite’ merges the reality of needing to make sales together with the Cloud Provider Program offering the best after sales cloud provider support.